Privacy Policy

Current as of May 15 2015
Fanplicity, LLC respects your privacy and is committed to protecting it. This Privacy Policy is intended to inform you of our privacy policy and practices, and of the choices you can make about the way your information is collected and used by us.

Types of information we collect:
Fanplicity is in the business of conceptualizing, designing and managing marketing campaigns for its customers (“Customers”) utilizing all available lead generation channels. In order to make Fanplicity’s services as beneficial to its Customers as possible, and to facilitate interaction between its Customers and the Customers’ own clients (the “Customer Clients”), we collect certain personal and non-personal information.
  • “Personal information” is information that is associated with the name or personal identity of a Customer or a Customer Client (as applicable, a “User”). Fanplicity uses personal information to better understand the User’s needs and interests and to provide the User with better service. Once a User chooses to provide us with personal information, the User can be assured that it will be used only to support the User’s relationship with Fanplicity and the relationship between the Customer and Customer Client. We take seriously the trust Users place in us. We will not sell, rent or lease a User’s personal information to others.

Some marketing campaigns developed by Fanplicity allow Users to order products or services, request information, subscribe to marketing or support materials, or register for marketing directories. The types of personal information a User might provide to us may include the User’s name, address, phone number, email address, user IDs and passwords, billing and transaction information, credit card information and contact preferences. Some campaigns may also require the User to provide additional information such as social security numbers for payment and tax reporting purposes.
To better personalize campaigns services or communications and improve our products and services, we may also ask the User to provide us with information regarding the User’s personal or professional interests, demographics and experiences with our products or services. We may share aggregated demographic information with our partners and advertisers, but such information will not be linked to any personal information that can be used to identify any individual person.
  • “Non-personal information” is data about usage and service operations that is not associated with a specific User’s identity. We collect and analyze non-personal information to evaluate how Users use the Fanplicity services.

Non-personal data we collect may include the pages visited on Fanplicity-affiliated websites, unique URLs visited within Fanplicity-affiliated websites, the user’s browser type and the user’s IP address. Most non-personal data is collected via cookies or other technologies. Fanplicity uses cookies, Web beacons and other such technologies for data analysis and to better personalize our services. Fanplicity also places ads on other websites that may use cookies. Cookies utilized by Fanplicity are in no way linked to any personal information on our site.

Children's privacy:
Fanplicity is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online and mobile activities and interests. Fanplicity does not knowingly collect information from children under the age of 13 and Fanplicity does not knowingly target its campaigns to children under the age of 13.

How we use your information:
Fanplicity uses personal information to provide Users with services and to help us better understand their needs and interests. Specifically, we use personal information to help Users complete a transaction or order, to communicate with Users, to provide service and support, to update Users on services and benefits, to personalize promotional offers and to personalize marketing campaigns. Occasionally we may also use personal information to contact Users for market research regarding Fanplicity’s products or services. PayPal information is used only for payment processing and fraud prevention. PayPal information and sensitive personal data are not used for any other purpose by our financial services providers or us and will not be kept longer than necessary for providing the services, unless the User asks us to retain the information for future purchases.

Personal data collected online may also be combined with information the User provides Fanplicity through other sources such as product subscriptions, or public events such as trade shows or seminars.

Personal data given to Fanplicity may be transferred across state and country borders for the purposes of data consolidation, storage and simplified information management.

Non-personal data is aggregated for reporting about usability, performance and effectiveness of our campaigns. It is used to improve the User experience.

Who we share your information with:
Fanplicity does not share User personal information with third parties except in responding to User requests for products or services.

Suppliers and service providers are required to keep confidential the information received on behalf of Fanplicity and may not use it for any purpose other than to carry out the services they are performing for Fanplicity. These service providers may change or we may contract with additional service providers to better accommodate our Customers. Fanplicity will not share personal information with any other third parties without User permission, unless required by law enforcement action, subpoena, or local law.

Fanplicity or its affiliates could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, Fanplicity will make every reasonable effort to notify Users in the event their personal information is shared with the merging or acquiring entity.

User choices:
Fanplicity gives Users the choice of receiving a variety of information that complements our products and services. Users may have opportunities to subscribe to receive certain product- and service-specific information and other marketing communications such as new product information, special offers, or an invitation to participate in market research. We give Users a choice regarding delivery of Fanplicity communications by postal mail, email and telephone. Users can make or change their choices at any time. We will make every effort to honor User preferences. This option does not apply to communications for the purpose of administering order completion, contracts, billing, or support.

User privacy preferences and opting out:
To opt-out of communications you have expressly requested (such as email lists, product updates, etc.), use any of the following methods:
  • Contact us by email from the email address on file with Fanplicity.
  • Send a specific request to the Fanplicity Privacy Office. Be sure to provide User name, email and postal address, and relevant information about the specific Fanplicity subscriptions and registrations

Access to and accuracy of User information:
Fanplicity strives to keep User personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide Users with access to their information, including making reasonable efforts to provide the User with online access and the opportunity to change the User’s information. To protect User privacy and security, we will also take reasonable steps to verify the User’s identity, such as a password and User ID, before granting access to User data.

Keeping User information secure:
Fanplicity is committed to protecting the personal information Users provide to us which is not otherwise being shared with third parties with User permission. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Fanplicity has attempted to put in place appropriate physical and managerial procedures to safeguard the information we collect. In the event of any breaches to our security system of which we become aware, we will notify Users if it is reasonable to believe that their personal information was acquired by any unauthorized person.

Changes to this Policy:
If there are updates to the terms of this Privacy Policy, we will post those changes and update the revision date in this document.

Contacting us:
We value your opinions. If you have comments or questions about this Privacy Policy, please send them to the Fanplicity Privacy Office or write to us at the following address:
fanplicity, LLC
3459 Meadow Top Ln.,
Knoxville, Tennessee 37931
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